Next Generation Targeting:
Psychographic Contextual.
Without IDs. For an Open Web.
True Relevance puts human behavior back at the heart of advertising – scalable,
scientifically precise and cookie-free. It is not just technology, it is a new foundation for truly human digital advertising. Because we believe only advertising that regains its true relevance will have a future.
+90% CTR
Turning attention into action with measurable click-through uplift.
-60% CPL
Generating more leads at a fraction of the cost.
7x more conversions
Driving conversions by aligning ads with true human motivation.
How Psychographic Targeting works
Define your audience
You describe who you want to reach. A short text or a URL to your website describing a persona or your brand profile is already enough.
Human behavior at the core
Our Artificial Neural Network analyses your input and detects the emotional and psychological motives behind your product and your audience – power, achievement or affiliation. Because real human motives, not demographics, are what drive true impact.
Precise psychographics
We match those motives with content. Our technology identifies articles, pages, and contexts that match psychological patterns and enrich brand specific context to deliver high quality and high impact audiences.
Relevant
reach
After defining your audience and building your targeting with our self-service tool you will receive your targeting segment instantly via SSP / DSP and activate it combined with the inventory you choose – cookieless & high-quality.
Technology you
can trust
In a world of data overload and fading trust, we believe advertising must reconnect with what really drives people – psychology.
Our technology is based on an Artificial Neural Network. Trained by psychologists to classify content according to its psychographic match. It connects specific audiences, brands & categories and content. It doesn’t just recognize what the content is about. It understands why it appeals to certain people. The result is technology based on vector analysis, it works cookieless and understands human behavior and human preferences in depth. We’re not just building another contextual tech – we’re reshaping the future of digital advertising around people, not cookies.
developed with psychological expertise
privacy by design
no personal data
scientifically validated, real-world tested
fullly transparent – no blackbox for client
Let’s make things happen.
We believe that real impact comes from understanding people. That’s why we’re building a team of thinkers, creators, and technologists who share our passion for relevance. Join us on this journey.
These partners rely on
True Relevance technologies
AI with depth –
born from brand psychology.
Jörg Vogelsang
Chief Growth Officer
Prof. Dr. Joost van Treeck
Chief Product Officer
Till Theolsen
Chief Technology Officer
„True Relevance isn’t your typical adtech idea. Our neural network was developed out of real brand strategy – grounded in science, psychological precision, and real-world application since 2017 with Cronbach. Spun off as its own entity in 2024, True Relevance helps brands become visible where they truly fit in.“